Wedding Dresses: Where to buy in Pakistan in 2024.

Wedding Dresses

Pakistani wedding dresses are known for their dazzling craftsmanship, rich textures, and many-sided plans. These dresses reflect the cultural and traditional aesthetics of Pakistan.

Here are some key features and elements commonly found in Pakistani bridal dresses:

Lehenga or Gharara:

These are popular choices for Pakistani brides. Lehenga is a full skirt paired with a blouse and a dupatta (scarf), while gharara is a traditional outfit with wide-legged pants.

Embroidery and Zardozi Work:

Pakistani bridal dresses are heavily embellished with intricate embroidery and zardozi work. Zardozi is a traditional form of metal embroidery using gold or silver threads.

Bridal Colors:

Red is the traditional and most popular color for Pakistani bridal dresses, symbolizing love and prosperity. However, modern brides often choose a variety of colors, including maroon, green, gold, and pastels.

Bridal Jewelry:

Bridal attire is complemented by elaborate jewelry, including maang tikka (headpiece), jhoomar (passa), necklace, earrings, bangles, and anklets.


The dupatta is an essential part of the bridal ensemble. It is often heavily embellished and draped elegantly over the head or shoulders.

Bridal Mehndi (Henna):

Intricate mehndi designs are applied to the bride’s hands and feet as a symbol of good luck and prosperity. Mehndi ceremonies are an integral part of Pakistani weddings.


Sharara is another traditional outfit consisting of flared pants paired with a short kurti and a dupatta. It is a popular choice for pre-wedding events.

Trail or Peshwas:

Some brides opt for a trail or peshwas-style dress, which is a long-flowing gown with a trail at the back.

Contemporary Designs:

While traditional designs are prevalent, many designers incorporate modern elements and trends into bridal dresses, offering a fusion of traditional and contemporary styles.

Designer Labels:

Pakistani bridal dresses are often created by renowned fashion designers who bring innovation and uniqueness to their designs. Designer labels are sought after for their quality and craftsmanship.

When selecting a Pakistani bridal dress, brides often consider factors such as personal style, cultural traditions, and the overall theme of the wedding. It’s common for brides to have multiple outfits for different wedding events, such as the mehndi, baraat, and walima ceremonies.

In Pakistan, you can find wedding dresses through various avenues, both online and offline.

Here are some popular options:

Local Bridal Boutiques:

Visit local bridal boutiques and stores in popular shopping areas or bridal districts in major cities like Lahore, Karachi, and Islamabad. These boutiques often offer a wide range of bridal wear, including traditional Pakistani wedding dresses.

Designer Studios:

Pakistani fashion designers are renowned for their exquisite bridal collections. Explore designer studios in major cities, where you can find unique and customized wedding dresses. Some well-known designers include HSY, Ali Xeeshan, and Sana Safinaz.

Social Media and Facebook Groups:

Many boutiques and designers showcase their collections on social media platforms like Instagram and Facebook. You can follow their pages, explore their collections, and sometimes even place orders directly through these platforms.

Bridal Expos and Exhibitions:

Attend bridal expos and exhibitions, where designers and boutiques often showcase their latest collections. These events provide an opportunity to see a wide range of wedding dresses and connect with designers.

Custom Tailoring:

If you have a specific design in mind, you can also consider working with a local tailor or dressmaker to create a customized wedding dress according to your preferences.

Remember to consider factors such as your budget, personal style, and the wedding theme when choosing a wedding dress. It’s recommended to start your search well in advance to allow time for fittings and alterations. Additionally, always purchase from reputable sources to ensure the quality of the dress.

Here are some platforms that were known for selling wedding dresses in Pakistan:

Daraz is one of the largest online shopping platforms in Pakistan, offering a wide range of products, including wedding dresses.

Yayvo is another popular online shopping website in Pakistan that may have a selection of wedding dresses.

PakStyle specializes in Pakistani clothing, including bridal wear. They may have a variety of wedding dresses available for purchase.

Sanaulla Store:

Sanaulla is a well-known name in the fashion industry in Pakistan. They have an online presence where you can find a variety of bridal dresses.


ShopRex is an online shopping portal in Pakistan that offers a range of clothing items, including bridal and wedding dresses.

Gul Ahmed:

Gul Ahmed is a famous Pakistani fashion brand, and they often have an online store where you can purchase bridal dresses.


Lebaas is an online store that specializes in Pakistani and Indian bridal wear. They may have a variety of options for wedding dresses.

Ivory Bridal:

Ivory Bridal is an online store that focuses specifically on bridal dresses. They may offer a range of options for Pakistani brides.

Before making a purchase, ensure that you are dealing with a reputable seller. Check customer reviews, return policies, and sizing information. Additionally, since the online shopping landscape can change, it’s advisable to look for the latest recommendations or reviews from other customers. Always verify the authenticity and reliability of the platform before making any transactions.

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